Data is the foundation – but it needs to be personalised and creatively applied

Jay Thomson, Co-Founder Hoorah Digital The buzz around “data”’ may not be new, but it certainly is still very much the rage. And the reason why big data is such a big deal is that it has the potential to transform any business – by delivering the kind of information necessary to give your clients what they want, when they want it, where they want it, and how they want it.