Essentiale: Lebo

Many people still don’t understand the importance of a healthy liver to support long term wellness. Hidden out of sight, often with “‘silent’ symptoms, most liver issues go untreated as the liver simply cannot tell us when it’s not well. Coupled with the fact that most people are unaware that a daily supplement can dramatically aid our liver health,

How do we educate South Africans that Essentiale can offer incredible long term benefits if taken regularly?

Capital Legacy

The preceding Capital Legacy website served a B2B purpose and as such, the user journey, communication and information was all geared towards this specific user type. Our challenge was to rebuild the website from the ground up, but shift the communication strategy from B2B to B2C.

Lebo The Liver

Introducing Lebo the liver for Essentiale Extreme (Sanofi), your body’s best friend who always has your back. We gave our liver a voice that would really let it pipe up in situations where our health was at risk. By humanizing this organ, with a lovable and extroverted personality, we turned the liver into a beacon of strength, demonstrating just how big this little guy’s contribution to holistic health is.

2020 Digital Landscape Trends

According to Hoorah Digital CEO, Shaune Jordaan – understanding which metrics matter to your business is more crucial than ever before. When brands and businesses are monitoring the metrics that align to their commercial goals, it becomes significantly easier to gain traction in the digital space and realise opportunities for growth.