Hoorah Digital has won the coveted Bain’s whisky account and will be taking a data-centric approach, helping to both build Bain’s unique story as well as establish the South African whisky category.
Hoorah Digital has announced that it has won the Bain’s whisky account. Hoorah will be taking a data-centric approach to Bain’s with the aim of helping to build both the brand’s unique story, as well as establish the South African whisky category.
Hoorah Digital has been awarded the Bain’s whisky account to handle brand strategy development and creative design to deliver a multufaceted digital approach that differentiates the Bain’s brand, and boosts its audience affinity.
For years, reality was simply what was real. Today, it can still be that, but it can also be augmented (AR), virtual (VR) or mixed (MR), all very exciting forms of a different reality that is shaping our lives and transforming businesses around the globe.
After ‘lockdown’ and ‘Covid-19’, ‘data’ is likely to be right up there with the buzz terms of the next decade. But more than mere buzz, data (unlike coronavirus, hopefully) is not only here to stay but will also transform the way in which we all do business.
Data strategy starts with leadership because it has to be driven from the top to be truly effective. It no longer lives in a department separate from the rest of the organisation and, for data to be effectively harnessed, it cannot be viewed as a nice-to-have.
Our Modern Marketing Digital TrendCamp video features Shaune Jordaan, CEO of Hoorah Digital, who discusses how the advertising industry has changed, especially the movement of going in-house.
Big data is the big deal that has the potential to transform a business by giving its clients what they want, when they want it, where they want it and how they want it.
As the trend towards decentralised production and the in-sourcing of digital and creative work gathers force globally in the marketing and advertising sectors, Hoorah is ahead of the curve having positioned itself firmly in the consultancy space from the get-go.
Brand and customer loyalty, once the currency of advertisers and marketers, is on the decline worldwide, says Shaune Jordaan, Hoorah Digital’s CEO. Jordaan says that today, consumers have multiple options at their fingertips. And when the choices are overwhelming, brands and businesses need to ensure they stand out from the rest.