Debonairs – “Triple-Triple-Decker”

Overview

With massive reach, strong engagement, and widespread sharing, the campaign proved how quick thinking and creative satire can drive big results. It was cultural creativity at its best, being fast, funny, and impossible to ignore.

Our team seized the perfect April Fools’ opportunity with speed and creativity. Using our Trendscaping tools, we launched the “Triple-Triple-Decker”. A bold, over-the-top, nine-layered pizza that sparked curiosity, conversation, and plenty of laughs.

From a playful countdown to the big (fake) reveal, we kept fans guessing and the internet buzzing all day long. This cheeky, culturally relevant stunt was a smart, low-spend idea that delivered high impact in just 24 hours.

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Total campaign reach
176
Total engagement
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Total comments

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