2020 Digital Landscape Trends

According to Hoorah Digital CEO, Shaune Jordaan – understanding which metrics matter to your business is more crucial than ever before. When brands and businesses are monitoring the metrics that align to their commercial goals, it becomes significantly easier to gain traction in the digital space and realise opportunities for growth.

Everything you need to know about Google Marketing Platform

Google Marketing Platform is a consolidated solution for cross-channel marketing which enables a centralised ecosystem. It involves a mixed set of advertising, measurement, creative and analytics products which allows for end-to-end digital advertising solutions. This supports marketers in gaining insights into the user’s online journey to understand their behaviour, interactions and where their digital touchpoints are.