Essentiale: Lebo

Many people still don’t understand the importance of a healthy liver to support long term wellness. Hidden out of sight, often with “‘silent’ symptoms, most liver issues go untreated as the liver simply cannot tell us when it’s not well. Coupled with the fact that most people are unaware that a daily supplement can dramatically aid our liver health,

How do we educate South Africans that Essentiale can offer incredible long term benefits if taken regularly?

Capital Legacy

The preceding Capital Legacy website served a B2B purpose and as such, the user journey, communication and information was all geared towards this specific user type. Our challenge was to rebuild the website from the ground up, but shift the communication strategy from B2B to B2C.

Lebo The Liver

Introducing Lebo the liver for Essentiale Extreme (Sanofi), your body’s best friend who always has your back. We gave our liver a voice that would really let it pipe up in situations where our health was at risk. By humanizing this organ, with a lovable and extroverted personality, we turned the liver into a beacon of strength, demonstrating just how big this little guy’s contribution to holistic health is.

WWF

A partnership in Sustainable business. Instead of expected e-commerce, we created eco-commerce by partnering with K-WAY to create the WWF signature range of fully recycled apparel

Capital Legacy

The purpose of this campaign was to create B2C awareness and make the Capital legacy brand more consumer-focused with their interests and behaviours. We wanted Capital Legacy to be first to mind with their consumers and to Build a recognisable, household brand name synonymous with Wills & Estates. We used Google Search, Facebook and Instagram as well as programmatic display to get the desired results. We also designed and animated a TVC for Capital Legacy which started in May 2019 with the concept all the way to August where the ad was distributed to the various media channels.

IXO Foundation

Making the complex, simple.

Hoorah was commissioned to bring the ixo offering to life through a beautiful explainer video. Our challenge was to take very complex and technical information, make it easy to understand and wrap it in an emotive story.

From script writing, video editing to final post, Hoorah produced a tale of blockchain for Impact, and how we all can make a measurable difference now.

Bronki Boosters

Follows our characters, Iggy and Wisp, in an intergalactic battle for air against the evil Skyron and his nasty Constrictors.

The story mirrors the struggles that ordinary children with asthma face every day. It follows our characters, Iggy and Wisp, in an intergalactic battle for air against the evil Skyron and his nasty Constrictors. Armed with magical inhalers called Bronki Boosters, they perform the same ritual that young kids with asthma struggle to remember every day.

Milk Aliens

The campaign launched with an online film featuring our quirky aliens. We were tasked with bringing the Aliens as well as their future technology in the film to life. We made use of 80’s sci-fi inspiration to style and art direct the Alien VFX. With a combination of digital effects, CGI and compositing, which included green screen footage and 3D effects over live-action plates we saw our vision manifest. After people watched the film, the Campaign directed consumers to sign-up to play the Dairy Space Race mobile game.

Dragon Energy

Hoorah was commissioned to create an eye-catching promotional sting for Dragon Energy Drink. We wanted to express the power and impact of the brand by championing their signature red energy drink with explosive visuals and a dramatic soundtrack.

Futurelife

We were tasked by Futurelife to produce a 10″ product video that clearly outlined the product usage mechanics, but retained a sense of energy and excitement. This was achieved by creating a 100% virtual scene. We rendered up the product and incorporated life-like arms and hands to interact with the product.

Snailboy

Meet SnailBoy, A cheeky garden mollusc super obsessed with his quest for the perfect shell.

We wanted a captivating and unconventional hero who was fresh, loveable and a little cheeky and spent months racking our brains for the right concept for our game to be centered around. Snails weren’t making
headlines, nor were they saving lives or traveling on epic adventures. They were only believed to be “slow.” So we turned that fallacy on its head and subsequently we had stumbled upon our hero. And the rest fell into place.

Johnny Clegg

How do you honour a man who brought a divided nation together, with nothing but song? You start by raising a glass, then a stadium, then a nation. We paid tribute to the legend the only way we know how.

Hi-Tec

We would tasked by Hi-Tec to improve the e-commerce performance and after analyzing the paid search and web analytics data that we received from the previous digital agency, we saw a massive opportunity to remove and further optimize campaigns that were cannibalizing organic search queries and to also improve the Google shopping performance.

Sneakerlab

Every sneakerhead knows that one piece of dirt can F**K up a fresh pair of kicks. What they
don’t know is how easy SneakerLAB makes it to get them back looking fresh AF. But how do you showcase the power of Sneaker Labs latest biotechnology in a way that
sneakerheads will understand?

Essentiale: Lebo

Many people still don’t understand the importance of a healthy liver to support long term wellness. Hidden out of sight, often with “‘silent’ symptoms, most liver issues go untreated as the liver simply cannot tell us when it’s not well. Coupled with the fact that most people are unaware that a daily supplement can dramatically aid our liver health,

How do we educate South Africans that Essentiale can offer incredible long term benefits if taken regularly?

Capital Legacy

The preceding Capital Legacy website served a B2B purpose and as such, the user journey, communication and information was all geared towards this specific user type. Our challenge was to rebuild the website from the ground up, but shift the communication strategy from B2B to B2C.

Lebo The Liver

Introducing Lebo the liver for Essentiale Extreme (Sanofi), your body’s best friend who always has your back. We gave our liver a voice that would really let it pipe up in situations where our health was at risk. By humanizing this organ, with a lovable and extroverted personality, we turned the liver into a beacon of strength, demonstrating just how big this little guy’s contribution to holistic health is.

WWF

A partnership in Sustainable business. Instead of expected e-commerce, we created eco-commerce by partnering with K-WAY to create the WWF signature range of fully recycled apparel

Capital Legacy

The purpose of this campaign was to create B2C awareness and make the Capital legacy brand more consumer-focused with their interests and behaviours. We wanted Capital Legacy to be first to mind with their consumers and to Build a recognisable, household brand name synonymous with Wills & Estates. We used Google Search, Facebook and Instagram as well as programmatic display to get the desired results. We also designed and animated a TVC for Capital Legacy which started in May 2019 with the concept all the way to August where the ad was distributed to the various media channels.

IXO Foundation

Making the complex, simple.

Hoorah was commissioned to bring the ixo offering to life through a beautiful explainer video. Our challenge was to take very complex and technical information, make it easy to understand and wrap it in an emotive story.

From script writing, video editing to final post, Hoorah produced a tale of blockchain for Impact, and how we all can make a measurable difference now.

Bronki Boosters

Follows our characters, Iggy and Wisp, in an intergalactic battle for air against the evil Skyron and his nasty Constrictors.

The story mirrors the struggles that ordinary children with asthma face every day. It follows our characters, Iggy and Wisp, in an intergalactic battle for air against the evil Skyron and his nasty Constrictors. Armed with magical inhalers called Bronki Boosters, they perform the same ritual that young kids with asthma struggle to remember every day.

Milk Aliens

The campaign launched with an online film featuring our quirky aliens. We were tasked with bringing the Aliens as well as their future technology in the film to life. We made use of 80’s sci-fi inspiration to style and art direct the Alien VFX. With a combination of digital effects, CGI and compositing, which included green screen footage and 3D effects over live-action plates we saw our vision manifest. After people watched the film, the Campaign directed consumers to sign-up to play the Dairy Space Race mobile game.

Dragon Energy

Hoorah was commissioned to create an eye-catching promotional sting for Dragon Energy Drink. We wanted to express the power and impact of the brand by championing their signature red energy drink with explosive visuals and a dramatic soundtrack.

Futurelife

We were tasked by Futurelife to produce a 10″ product video that clearly outlined the product usage mechanics, but retained a sense of energy and excitement. This was achieved by creating a 100% virtual scene. We rendered up the product and incorporated life-like arms and hands to interact with the product.

Snailboy

Meet SnailBoy, A cheeky garden mollusc super obsessed with his quest for the perfect shell.

We wanted a captivating and unconventional hero who was fresh, loveable and a little cheeky and spent months racking our brains for the right concept for our game to be centered around. Snails weren’t making
headlines, nor were they saving lives or traveling on epic adventures. They were only believed to be “slow.” So we turned that fallacy on its head and subsequently we had stumbled upon our hero. And the rest fell into place.

Johnny Clegg

How do you honour a man who brought a divided nation together, with nothing but song? You start by raising a glass, then a stadium, then a nation. We paid tribute to the legend the only way we know how.

Hi-Tec

We would tasked by Hi-Tec to improve the e-commerce performance and after analyzing the paid search and web analytics data that we received from the previous digital agency, we saw a massive opportunity to remove and further optimize campaigns that were cannibalizing organic search queries and to also improve the Google shopping performance.

Sneakerlab

Every sneakerhead knows that one piece of dirt can F**K up a fresh pair of kicks. What they
don’t know is how easy SneakerLAB makes it to get them back looking fresh AF. But how do you showcase the power of Sneaker Labs latest biotechnology in a way that
sneakerheads will understand?