Digital Strategy Lead

We have an exciting opportunity for a skilled and dynamic digital guru with the ability to conceptualize all things digital in the context of a brand or campaign strategy. Our ideal candidate will be results-driven and an innovative, creative, independent strategic thought-leader who will add tremendous value to our clients, agency and teams by coordinating various digital mediums; assisting our campaigns in reaching specific goals.

The accomplished Digital Strategy Manager who joins our team will have:

• A passion for digital channels within the context of fully integrated campaigns
• The ability to analyze large quantities of data and information, accurately identifying what is most important for the Agency and Client and its digital offerings
• A firm grasp of the various digital touch points and channels; and the ability to steer our Agency’s clients’ digital narratives
• Proven ability to drive highly effective digital campaigns

Key Responsibilities:

• Create cost-effective strategic advertising campaigns in the digital sphere, that integrates with traditional advertising
• Initiate, present, guide, monitor and optimize projects and campaigns
• Evaluate and implement improvements on digital strategies
• Optimize SEO
• Map-out how digital assets will be optimized for business results
• Define and action digital events
• Leading effective digital marketing strategies; ensuring that projects and campaigns are executed within budget
• Monitor and assess KPI’s of the work
• Analyze user-experience data
• Reporting on planned and current strategies
• Conducting, analyzing and presenting post-campaign reports
• Conducting effective consumer research
• Research the latest digital tools and interactive trends
• Engage with clients, teams and management, driving value for the organization and clients

Requirements
Required Qualification and Experience:

• Tertiary qualification in Advertising
• At least 5 years’ experience as a Digital Strategist in an Advertising Agency
• Firm grasp of emerging digital tools
• Thorough understanding of digital touch points and channels
• Keen understanding of web and social media analytics
• Proven experience in data analytics
• Proven working abilities using digital reporting metrics such as Google Analytics; Facebook Insights, Social Bakers, Hootsuite, ORM Platforms, etc.
• Ability to tailor reporting metrics for varied client reviews and monthly reports into a single cohesive, well thought-through presentation/document
• Solid understanding of other media (ATL, BTL and TTL), and how digital integrates with such media
• Exceptional interpersonal skills
• Insightful and perceptive
• Business-savvy
• Deadline- and results-driven
• Possess broad working knowledge of best digital practises
• Ability to grow and maintain strong relationships with multiple stakeholders
• Excellent presentation and communication skills, both verbal and written