Website Hoorah Digital Hoorah Digital

Hoorah Digital

The Group Strategic Lead is responsible for immersing themselves within the allocated AB-InBev brands, gaining an acute understanding of the business objectives nd target market, in order to develop comprehensive strategies that deliver on KPIs.

Qualifications/ Experience

  • 7+ years of experience as a strategist in a digital agency
  • Strategic Digital Marketing course
  • Proven ability to create cross channel and content strategies
  • Strong understanding of digital and social media marketing is crucial
  • Experience in developing, managing and presenting solutions within a creative environment
  • A strong understanding of media planning, distribution and content syndication


  •  Digital Native that is curious, always exploring further
  • Highly motivated, solutions-driven, problem-solver
  • Comfortable in a fast-paced environment
  • Natural diplomacy skills
  • Team player


Team SLA Compliance: 

  • Meet weekly, monthly, campaign and special strategic project deadlines.
  • Ensuring assigned tasks have been completed in the agreed timeframe.

Strategic Excellence: 

  • To develop clear and consistent digital and social media strategies in line with your brands and DraftLine objectives.
  • To apply consumer insights within strategic methodology, having the ability to back up strategic ideas with sound analytical reasoning.
  • To ensure strategies are rolled out effectively in conjunction with other teams, and overarching brand and business objectives.
  • To structure and present recommendations to senior leadership for approval.
  • To constantly monitor campaigns and projects, to ensure adherence to the strategic direction.

Earned Media Excellence:  

  • Act as the brand custodian to the brands you work on, generating strategic solutions that drive Earned Media excellence.

Team Work / Accountability: 

  • Take accountability as the Group Strategic Lead on the brands you work on, connecting with relevant teams to drive the adoption of Earned Media.


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