In marketing and advertising we’re seeing a shift to decentralised production. There’s a move towards in-sourcing digital and creative work and at Hoorah we have positioned ourselves to help clients make this transition without sacrificing on quality or efficiency, which sees the agency taking on more of a consultancy role.
Hoorah Digital has won the account to build Nestlé’s global content studio for Africa, which will bring the food and beverage company’s digital content production in-house.
According to Shaune Jordaan, Hoorah co-founder and CEO, the the digital media agency competed with a number of major agency players in a competitive pitch process that lasted five months from the initial RFI.
Hoorah Digital has appointed Clyde Mallon as executive lead consultant: business partnerships, and Reagen Kok as group executive: client partnerships. Until recently, Mallon was COO and chief digital officer at McCann Worldgroup South Africa, and Kok was executive business director at FCB Joburg.
Hoorah Group Holdings has completed its acquisition of 2AM, a Cape Town-based through-the-line agency. 2AM will form part of Hoorah Group Holdings, while retaining all staff as well as their Cape Town office.
Hoorah Group Holdings has bought Cape Town headquartered, through-the-line agency, 2AM. As of January 2020, 2AM will form part of Hoorah Group Holdings, while retaining all staff as well as their Cape Town office.
A digital strategy cannot simply be a ‘nice-to-have’, says Shaune Jordaan, CEO Hoorah Digital. In companies where digital functions add real, measurable value, the digital strategy is seamlessly aligned to the organisation’s strategy at large.
Whether your business is focused on auditing, apple farming or architecture, it needs to have a digital arm. By now most business leaders accept that “digital” is – or should be – an integral part of the organisation’s approach to its activities.
Hoorah Group Holdings has acquired through-the-line agency, 2AM. As of January 2020, the agency will form part of the group while retaining all staff as well as its Cape Town office. It’s the third independent agency to be bought by Hoorah Group Holdings, following Tenzing Agency and Ritual Studio in 2018 and 2019 respectively.
Since long before we knew to call it “personalisation”, this form of marketing has worked to make customers feel seen, heard, understood and appreciated. Back in the day, if the person at the corner shop knew your name, or asked after your family, this was seen as good customer service, and ultimately made one feel part of a particular community. It’s thus fair to say that personalisation isn’t a new thing but, in the digital age, it’s certainly a necessary thing — giving those who employ it smartly, discreetly and efficiently an edge in an ever more crowded online space.
Whether your business is focused on auditing, apple farming or architecture, it needs to have a digital arm. By now most business leaders accept that “digital” is – or should be – an integral part of the organisation’s approach to its activities.
Data takes the guesswork out of marketing and advertising, and helps us instead to create campaigns that speak to an understanding of who the customer is, where they are, and what their needs and preferences are. When creativity is able to engage customers in an authentic and relevant way, the potential return on investment for the brand is also far higher, which means less (easy to ignore) marketing “fluff” clogging up the consumer’s inbox.
The long and short of personalisation is that every piece of creative should be data-led. It’s an approach that is simpler than it sounds, but ultimately more effective than conceptualising something based on what we think we know and what we think people want. But thanks to the proliferation of data, there’s no need to guess because the information is available. It simply needs to be collected and interpreted.
