Marketing consultancy Hoorah Digital has received recognition for its work with the World Wide Fund for Nature (WWF), which translated to a monumental increase in revenue for the organisation. Hoorah has been awarded a Silver Loerie at this year’s edition of the Loeries that was held in Durban.
For over 40 years, the Loeries has been pushing, championing and sharing creativity and innovation. It’s not just an award. It’s about recognising creative brilliance. Now the winners of this year’s Loeries have been unveiled.
The event, hosted by Donovan Goliath, recognised the best of brand communication and design across Africa and the Middle East in the Student, Out of Home, Print, Shared Value and Digital and Design categories. Special awards included the Marketing Leadership and Innovation Award as well as the Brand SA Young Creatives Award.
Brands need to realise that data is not just numbers. Data IS PEOPLE. Data IS treasure! Data that is used correctly, is your consumers’ voice. Data speaks! Data is a brand’s lifeline to better strategy, better execution of work, and improved ROI. Even far better creative execution, and guarantee better performance.
Without a doubt, social media has contributed to a society of nervous, fidgety, and anxious people. A society of people who wake up, pick up their phones and don’t put them down for the next 16 hours. We no longer know what impulse control is and, even worse, we no longer care about the time we spend staring into our phones while we’re missing out on real life.
Facebook has become a marketing playground, where nary a scroll can be done without seeing an advert. What with every business out there trying to get their content seen as the biggest, brightest fish in the sea, you need to apply a few techniques to ensure you’re reaching the right people.