Google Marketing Live 2019 took place from 13 to 16 May in San Francisco and more than 5 000 attendees from over 68 countries convened to discuss the future of the digital marketing industry.
Over the course of the conference, Google announced several live and planned features that will change the digital marketing landscape.
Big data is that buzzword that explains the growing volume of data encompassing every aspect of human life. It relates to the notion that almost every human action can be quantified and logged in a bank of data that is expanding at an unusual rate.
Raphala Colson Mothogae, an expert in digital marketing with nearly two decades of experience, has now joined a collaborative arrangement between marketing consultancy Hoorah Digital and 100% black-owned advertising agency The Odd Number as a senior consultant.
The growing number of scandals surrounding major auditing firms and incidents of state capture has led people to question the model of auditors doubling up as consultancies, according to CEO and co-Founder at hoorah Digital Shaune Jordaan. Smaller consultancies can thrive in such a scenario.
Online marketing expert Raphala Colson Mothoagae is set to join digital consultancy Hoorah Digital and through the line agency The Odd Number’s consulting teams. He will head up the team working on the Nedbank digital account.
Digital consultancy Hoorah Digital and through-the-line agency The Odd Number have jointly hired Raphala Colson Mothoagae.
Earlier this month, UK-based cosmetics company, Lush, announced that it was quitting social media. While the reasons it gave for doing so — that it was “tired of fighting with algorithms” and didn’t want to “pay to appear” in newsfeeds — will be familiar to anyone who’s ever run a corporate social media account, they simply don’t warrant such drastic action, in my opinion. In fact, in doing so, Lush risks a slide into obscurity and irrelevance.
While branding is an important aspect of creating a digital profile, true digital transformation entails the integration of technology into each and every aspect of business operations, according to CEO of Hoorah Digital Shaune Jordaan. The latter strategy is crucial to remain competitive in today’s markets.
Digital transformation goes far beyond mere branding, opening up fresh revenue lines.
Ten years ago, the JSE was dominated by big mining houses, with BHP Billiton at the top of the pile. Today, almost everyone else is dwarfed by Naspers, a media house that made some early bets on digital technologies and rode a wave of disruption to become one of the world’s largest internet companies.
Since 2017, South Africa’s management consultancy and business advisory industry has been under incredible pressure. With big players such as McKinsey, Bain, and KPMG implicated in state capture controversies, the model itself has been called into question. And, according to a recent study by Research & Markets, these scandals have combined with tough economic conditions and consulting expenditure setbacks to put pressure on a traditionally lucrative industry.
It includes comprehensive profiles of 46 firms including multinational firms operating in South Africa such as McKinsey and Bain, both of which were implicated in state capture revelations. It includes profiles on the major auditing and advisory firms such as Deloitte, PwC, EY and KPMG and specialist firms such as Hoorah Digital
Read more: http://www.digitaljournal.com/pr/4188943#ixzz66ZQQOh3p
