Press Office

Companies that have embraced digital marketing have leapt ahead of rivals that are stuck in the old ways, as digital advertising’s return on investment outpaces that of traditional media such as television and radio

Digital consultancy, Hoorah Digital, has acquired creative storytelling agency, Ritual Studio, the agency founded in 2017 by creative and former Hellocomputer ECD, Simon Spreckley. Under the terms of the deal, Ritual Studio will be fully merged into Hoorah Digital.

Banks around the world are coming up against a wave of disruptive digital-first and digital-only players. That’s as true in South Africa as it is anywhere else in the world. And consumers, hungry for new, streamlined digital solutions will be keen to explore what they have to offer.

Hoorah Digital has won Hi-Tec and Pizza Hut Tanzania, the latest in its growing stable of brands to turn to the consultancy for their performance marketing needs.

In many ways, South Africa is a very different place than it was a year ago; that’s as true for the advertising space as it is in the political arena. There’s a sense that things are happening, that change is in the air. But tempering any optimism is a lingering sense of uncertainty

Programmatic or premium? It’s an age-old debate in the digital arena and, depending on who you ask, you’ll get very different opinions.

This week, South African social media has been in an uproar following allegations that Woolworths had stolen the design of a baby carrier made by a local entrepreneur. On the face of it, this a typical David vs Goliath story (with David having an army of social media backers). While that may be true, the saga contains digital lessons for brands of all sizes.

Today’s business landscape is challenging and complex. So with the promise that ‘data’ is the answer, and swayed by the promise of ROI that data can bring, CFOs are increasingly signing off on moving marketing budgets over to consultancies like Deloitte and Accenture.

All around the globe, brands have come under increasing scrutiny for (inadvertently) funding fake news. While it’s an issue that has deservedly received a lot of attention, brands also need to know that there are other websites that their ads shouldn’t be appearing on, and how they can stop it from happening.

A recent investigation by News24 revealed that many of South Africa’s biggest brands were inadvertently funding fake news sites. In the article, many of the brands implicated (or their agency representatives) plead ignorance, claiming that they have little control over where their ads end up.

A recent investigation by News24 revealed that many of South Africa’s biggest brands were inadvertently funding fake news sites.