Press Office

Personalisaton: the new holy grail of marketing

Data takes the guesswork out of marketing and advertising, and helps us instead to create campaigns that speak to an understanding of who the customer is, where they are, and what their needs and preferences are. When creativity is able to engage customers in an authentic and relevant way, the potential return on investment for the brand is also far higher, which means less (easy to ignore) marketing “fluff” clogging up the consumer’s inbox.

Read more

Up close and personal: Why personalisation is the new holy grail of marketing

The long and short of personalisation is that every piece of creative should be data-led. It’s an approach that is simpler than it sounds, but ultimately more effective than conceptualising something based on what we think we know and what we think people want. But thanks to the proliferation of data, there’s no need to guess because the information is available. It simply needs to be collected and interpreted.

Read more

Email Marketing Still Delivers High ROI

Jason Liebenberg, Business Unit Director, Hoorah Digital, says that despite the proliferation and increasing ubiquity of channels like instant messaging and social media, email remains a powerful way for brands to reach their audience, and the reasons for this are simpler than one might imagine.

Read more

Visions into 2020 and beyond

The trends set to shape the digital landscape in the year ahead. Terms like ‘hyper personalisation’ and ‘micro moments’ are more than just trendy buzzwords. Rather, they are important concepts set to disrupt and define digital marketing in 2020 and beyond. A closer look at these and other trends reveal where marketers need to be spending their time, effort and budget in the year ahead.

Read more

Individualisation as a marketing strategy

Once upon a long time ago, a piece of creative would be sent into the world and thumbs were held tightly in the hope that the generalist messaging would resonate with their broader audience. Today, however, as consumers are ever more sophisticated and discerning, they not only expect personalised messaging and communication from brands but are soon frustrated by those that don’t.

Read more

Up close & personal: The *secret* to marketing success in 2020

When data first became a thing, the receiver’s name in the email was the extent of it (and pretty impressive at that). But as both the technology and the consumer become more sophisticated so too does the need for marketing communication that not only calls you by name, but also speaks to your individual needs, preferences and, if the marketer is really savvy, your whims.

Read more

2020 Digital Landscape Trends

According to Hoorah Digital CEO, Shaune Jordaan – understanding which metrics matter to your business is more crucial than ever before. When brands and businesses are monitoring the metrics that align to their commercial goals, it becomes significantly easier to gain traction in the digital space and realise opportunities for growth.

Read more

Why digital marketing needs more female role models

Digital marketing, as an industry, is young, dynamic, fast-moving and filled with opportunities for women. But despite the enormous strides that have been made in terms of female representation in the digital marketing industry, it continues to be dominated by males at the executive level.

It’s an industry in need of female role models, particularly in the form of entrepreneurs.

Read more