WITH South Africa is officially in a recession, companies across the country are likely looking for places where they can trim their budgets. Marketing is, almost inevitably, one of the first departments to feel the impact of these cuts.
Digital media consultancy Hoorah Digital has landed a number of clients, including Flight Centre and global pharmaceutical giant Sanofi, which includes brands such as Essentiale, Pharmaton, and Pharmachoice in its stable.
Digital agency Hoorah Digital’s strategy for embedding itself in the market has three core aspects: data, creativity and an atypical attitude to risk. Shaune Jordaan, co–founder and CEO of this recent arrival, believes these will add up to help brands dive deeper into the digital realm — and grow there.
“Data is the new oil” is a phrase we’ve all seen, in some variation, in conference presentation after conference presentation. Knowing everything about your customers, advertisers are told, means that you can target them with pin-point accurate messaging, saving you money and delivering real business results to your clients.
Publicis, the global advertising conglomerate headquartered in Paris, France, recently announced the launch of its bespoke artificial intelligence (AI) platform, Marcel. The platform was Publicis’ major focus for the best part of the year and saw it pull out of all industry awards and events until it was complete.
Hoorah Digital is the latest independent digital media agency on the block, bringing together ex-founders of Saatchi Syngerize and Liquorice, Shaune Jordaan (CEO) and Jay Thomson (CSO) respectively, as well as Tasmin Kingma (head of media) and Neil Pursey (head of inbound marketing operations), founder of digital training academy Webgrowth.
Whether in the online, mobile or social spaces, agencies have largely stuck to the same old methods of coming up with a piece of creative and broadcasting it to the widest audience possible, says Shaune Jordaan, CEO of Hoorah Digital.
For most of its history, digital marketing has largely involved adapting traditional marketing methods to the digital space. Whether in the online, mobile, or social spaces, agencies have largely stuck to the same old methods of coming up with a piece of creative and broadcasting it to the widest audience possible.