Capital Legacy

Case Study

Capital legacy, a B2B focussed wills and estate planning business partnered Hoorah to assist them in launching their new B2C offering through a TTL campaign.


Challenge: Most South Africans are not aware of Capital Legacy or their innovative products. We gave Capital Legacy a refresh, making sure South Africans would connect with their brand, whilst educating them on their offering.



Solution: Expect the unexpected. We brought the idea to life through the prospect of dying sooner than anticipated in surprising ways, leaving the viewers with baited breath, before offering them the solution, Capital Legacy.