Hi-Tec

IMPROVING E-COMMERCE PERFORMANCE

We would tasked by Hi-Tec to improve the e-commerce performance and after analyzing the paid search and web analytics data that we received from the previous digital agency, we saw a massive opportunity to remove and further optimize campaigns that were cannibalizing organic search queries and to also improve the Google shopping performance.

This resulted in reduced media spend 71% increased revenue by a massive 48% in the first month with additional spend that we now have, we were able to reinvest the span that was available to us, which we use for Google shopping campaigns and optimize to improve the quality score.

After just three months, we were able to increase revenue by 75% and obtain a 38% improvement in conversion rates across all inbound channels.