Who are they? What do they do? Where do they shop? And perhaps most importantly, what do they want?
The reason we collect data at all is to answer these questions, and once we’ve got a solid foundation together, we get to work: streamlining the customer journey, excising barriers to entry every step of the way, and building solutions that work across channels.
Our data strategy works both online and off. Many businesses struggle to connect the dots between a customer who browses online first before completing a conversion point-of-sale in a brick and mortar shop. With our experience and analytics know-how, we can bridge these grey areas and form a fuller understanding of the positive steps that led to the conversion in the first place (Attribution).
Our skillset covers:
- Predicting customer behaviour
- Offline and online data tracking
- Activation of customer
- Tracing the customer journey (and then optimising it)
- Customer segmentation
- KPI forecasting
No person is the same.
So why treat everyone the same with your digital strategy?Get in touch